Would you like to see extremely satisfied and repeat customers walk through your tasting room door?
Would you like to hear new customers say, “Our friends told us about their wonderful experience with you…and now we’re here!” ?
Would you like more wine club sign ups?
Imagine your customers walking into your tasting room and being treated like royalty by your tasting room staff! Imagine your tasting room staff turning a $25 sale into a $150 sale.
If your goals are to increase daily winery tasting room sales and sign up more wine club members, then let Illumination Hospitality Group present a workshop at your winery tasting room. Pamela Personette, Illumination Hospitality Group’s Director of Hospitality Training, will present her workshop to your tasting room floor staff, the people who are in direct and repeated contact with your customers. Through her workshops, Pamela will help you create the customer experience that will increase your tasting room sales, create brand ambassadors, and set you apart from your competitors.
Here’s how you can use Illumination Hospitality Group:
Customized Hospitality Workshops given on-site at your winery; pre-workshop consultation, in advance of your workshop, included.
Pre-workshop mystery shops help us customize your workshop; monthly mystery shopping program keeps you on track.
What’s unique about Illumination Hospitality Group:
- Pamela Personette, M.Ed., conducts all workshops. Pamela is an educator. And she’s one of you! She’s worked in numerous tasting rooms. She knows what it’s like. She knows what works and shows you how to increase sales.
- Pamela is engaging, she’ll involve your staff in an exchange of ideas; she doesn’t use PowerPoint so falling asleep isn’t an option. This is a lively, down-to-earth, practical session.
- Illumination Hospitality Group customizes our services to fit your specific needs. We don’t just talk in theory.
- Illumination Hospitality Group comes to you. We present workshops in your setting, where you are comfortable.
- Illumination Hospitality Group workshops are fun, interactive, and use real life examples to illustrate the points.
- Illumination Hospitality Group includes acting improvisation exercises for team building and to illustrate key points!
Contact Pamela Personette by phone at (707) 935-9500 or send her an email. Tell her about your tasting room needs and together you can go from there!
People are talking about Illumination Hospitality Group!
Tasting room management is using Pamela Personette’s Wine Business Monthly article as part of their on-going tasting room training. “Rapport is the Core” details how winery staff can make a personal connection with each customer, listen to each customer’s wants and thereby increase daily sales. Read “Rapport is the Core” in Wine Business Monthly. You’ll learn one important technique. Attend a workshop and learn the full range of hospitality and sales techniques that will move you toward your goal of making your customers happy and selling more wine.
What People are Saying:
Landmark Vineyards has a fantastic group working in the tasting room. With that said, we always like outsiders to come in and give us a little energy boost. Illumination Hospitality Group did just that…even taught us new tips and techniques we are using in the tasting room…a few good laughs too!
I picked up some great nuggets during the Illumination Hospitality Group workshop. I’ve already started to apply some of them in the tasting room. Pam’s class is a great reminder that your guests take away more than wine from your tasting room–they also take away a feeling that they will never forget!
I enjoyed your workshop. I worked at Carol Shelton Wines last weekend and was able to practice some of your ideas. The tastings seemed to go very smoothly and I had a good time talking to the visitors. The day flew by!
I enjoyed attending your workshop. I think it would be especially helpful for anyone new to the winery tasting room and it was a good refresher course for those already working in hospitality and wine sales. The material was presented in a clear and logical manner with good examples of how to apply some of the ideas to the actual tasting room experience.The "BRASS" technique for dealing with mistakes is something I will (hopefully) remember when that next difficult situation occurs.
Thank you to Pam for a great workshop this past Saturday. The information was really well organized and easy for our Tasting Room Associates to digest. Pam’s presentation style is very professional, yet casual—she encourages group interaction and discussion, which made for a very collaborative environment. Prior to the workshop, Pam sent a Secret Shopper to our Tasting Room—great feedback. Thanks again and we hope to utilize Pam again in the future for annual training sessions.
Pam did an excellent job of teaching me skills to effectively communicate with different types of customers, even the inevitable difficult ones. Thanks to her workshop I can now engage any customer who comes into my tasting room and make sure they leave happy and with a great memory of Pessagno Winery!
I attended the Sonoma State University Hospitality Management for the Tasting Room Course, February 2nd and wanted to thank you for such a well organized and well presented course. The content was rich and your teaching techniques are to be commended.
I’m not new to the wine industry but the Illumination Hospitality Group workshop was a good way for me to reinforce what I already know. I like to stay current and hear what others have to say. There’s value in getting a fresh perspective.
Just wanted to say thanks for a great class. The seminar reinforced some techniques I knew, reminded me of some I had forgotten, and maybe most important, gave me some new perspectives. Come see us at Raymond. I think you’ll be pleased. Again, thanks.
Pam is a true inspiration and knows how to motivate people through her informative, educational and entertaining presentations. Her organizational skills are superb and her personable and warm style makes people want to pay attention and learn from her experience.