Illumination Hospitality Group

provides hands-on hospitality training to winery tasting room staff in order to increase sales.  Would you like to have more wine club sign-ups?  Would you like to keep your staff up-to-date, energized and motivated?   Would you like to see happy and repeat customers walk through your tasting room door?

Illumination Hospitality Group conducts workshops that offer exclusive tips and techniques that tasting room staff can use in their daily interaction with your tasting room customers.

Unlike training you've had in the past, Illumination Hospitality Group uses the principles of the Montessori Method of education in our presentations.  Montessori translates beautifully to the tasting room and helps you make a connection with your customers.  

An Illumination Hospitality Group workshop gives you the structure you need to use every day in the tasting room.   You'll receive the steps you need to provide genuine hospitality to your customers.  And when you provide genuine hospitality to your customers, you'll see results:  Increased sales; satisfied and repeat customers!

                                     

            GREAT WINE IS NO LONGER ENOUGH...
     TASTING ROOM HOSPITALITY SELLS WINE!

 

                              Here's a true story that proves it:

Greetings.  I really enjoyed meeting you and the seminar...I had one of my most difficult visitors on Friday afternoon (he has a history with us) and because of attending your class in the morning, I was able to turn the "frog" into a "prince" by the end of our visit.  Not only did he buy wine, but he helped me clean up the glasses and wine bottles!  He even sent me a hand-written note thanking me for the great hospitality!  Thank you again.      

Linda Carr
Truchard Vineyards
Napa, CA

 

 

 

 

 

 

I think the brass rings are brilliant!  Since I took the workshop, all of our Hill Family Estate tasting room employees are aware of the brass ring steps!

Ryan Hill
Director of Sales
Proprietor
Hill Family Estate
Yountville, CA

 

Pam is a true inspiration and knows how to motivate people through her informative, educational and entertaining presentations.  Her organizational skills are superb and her personable and warm style makes people want to pay attention and learn from her experience.

Brenda Lhormer
Film and Festival Producer
Zinhaze Productions

 

The workshop I attended was well done.  Pam is articulate and she held my interest for the entire class.  The topic was oriented to the tasting room and she covered everything from top to bottom.  The hand-out was great.  I keep it nearby and go through it from time to time.  It brings it all up again and refreshes my memory.

Tom Trzesniewski
Retail Manager
Wine Educator
Chimney Rock 
Stags Leap District
Napa Valley