Illumination Hospitality Group
We specialize in customer service and sales training for winery tasting rooms.
Imagine making a genuine connection with your customers and increasing daily sales.
Would you like to have more wine club sign-ups? Would you like to keep up-to-date, energized, and inspired? Would you like to see happy and repeat customers walk through your tasting room door?
Pamela Personette, M. Ed. is Illumination Hospitality Group's Director of Hospitality Training. She conducts workshops that offer exclusive tips and techniques that tasting room staff can use in their daily interaction with tasting room customers. You want to keep your customers happy and sell more wine. She can help you.
Unlike training you've had in the past, Illumination Hospitality Group uses the principles of the Montessori Method of education in our workshops. Montessori translates beautifully to the tasting room and helps you make a connection with your customers. Pamela is an educator. She has a Master's Degree in Education. She's develops the IHG curriculum and she teaches in an entertaining way. You'll learn and have fun at the same time.
An Illumination Hospitality Group workshop gives you the structure you need to use every day in the tasting room. You'll hear real-life stories that prove the workshop points. You'll receive the steps you need to provide genuine hospitality to your customers. And when you provide genuine hospitality to your customers, you'll see results: Increased sales; satisfied and repeat customers!
GREAT WINE IS NO LONGER ENOUGH...
TASTING ROOM HOSPITALITY SELLS WINE!
ACT NOW AND SEE IMMEDIATE RESULTS.
Here are stories from tasting room professionals who did:
Greetings. I really enjoyed meeting you and the seminar...I had one of my most difficult visitors on Friday afternoon (he has a history with us) and because of attending your class in the morning, I was able to turn the "frog" into a "prince" by the end of our visit. Not only did he buy wine, but he helped me clean up the glasses and wine bottles! He even sent me a hand-written note thanking me for the great hospitality! Thank you again.
Linda Carr
Truchard Vineyards
Napa, CA
Thank you to Pam for a great workshop this past Saturday. The information was really well organized and easy for our Tasting Room Associates to digest. Pam’s presentation style is very professional, yet casual—she encourages group interaction and discussion, which made for a very collaborative environment.
Prior to the workshop, Pam sent a Secret Shopper to our Tasting Room—great feedback. Thanks again and we hope to utilize Pam again in the future for annual training sessions.
Cheryl Murphy Durzy
Vice President/Proprietor
Clos LaChance Wines
San Martin, CA
I picked up some great nuggets during the Illumination Hospitality Group workshop. I've already started to apply some of them in the tasting room.
Pam's class is a great reminder that your guests take away more than wine from your tasting room--they also take away a feeling that they will never forget!
Sean Sentenn
Tasting Room Manager
Rosenblum Cellars
Alameda, CA
Watch Pamela's interview on San Francisco Television Station KRON 4! Click here.
