Vineyard at Sunset

About Us

Grapes on the vine

Illumination Hospitality Group provides the means to make your tasting room memorable and successful. Our professional trainer will educate your tasting room staff using proven teaching methods developed by Dr. Maria Montessori and used for over one hundred years.   The Montessori approach emphasizes the way we interact with others.  The Montessori environment provides an inviting, non-intimidating atmosphere.  This approach translates beautifully to the winery tasting room setting.  By creating a positive atmosphere, being gracious and respectful, the stage can be set for a wonderful tasting room experience--an experience that leads to satisfied and repeat customers.

offers a variety of training packages. Our Director of Hospitality Training will come to you and train your staff in your winery setting.

is the perfect fit that provides your tasting room staff with the tools necessary to successfully interact with your tasting room customers. Your staff will learn how to become the dynamic link between your tasting room and your clientele. 

Workshop topics include making the customer feel special, asking appropriate questions, accommodating different types of customers, handling mistakes, and asking for the order.  

provides exclusive tips on evaluating the needs of your customers, allowing time for exploration and ultimately discovering the joy of learning about wine at their own pace. Your staff will be able to guide your customers to the “ah ha” moment when they discover the thrill of understanding, appreciating and purchasing your wine.

Please call and discuss scheduling your first workshop. We look forward to helping you educate your staff and ultimately to providing your clientele with the pleasures of true wine country hospitality.  

 

quote...Landmark Vineyards has a fantastic group working in the tasting room.  With that said, we always like outsiders to come in and give us a little energy boost.  Illumination Hospitality Group did just that...even taught us new tips and techniques we are using in the tasting room...a few good laughs too!close quote

Bruce MacKay                                                                                             Hospitality Director                                                                                    Landmark Vineyards                                                                          Kenwood, CA

 

News

News


Illumination Hospitality Group is coming to a college near you!

Please visit our "Workshops" page for details.

 

quoteI picked up some great nuggets during the Illumination Hospitality Group workshop.  I've already started to apply some of them in the tasting room. 

Pam's class is a great reminder that your guests take away more than wine from your tasting room--they also take away a feeling that they will never forget!close quote

Sean Sentenn
Tasting Room Manager
Rosenblum Cellars
Alameda, CA

 

quotePam illustrated her expert skills in hospitality by training our Festival's entire volunteer staff in 2008.  With over 300 volunteers interacting with over 3,000 guests, her dedication was evident in every aspect of our customer service. 
Well done!close quote

Jesse Lindow                                  Director of Operations                    Sonoma Valley Film Festival


quoteI'm not new to the wine industry but the Illumination Hospitality Group workshop was a good way for me to reinforce what I already know.  I like to stay current and hear what others have to say.  There's value in getting a fresh perspective.close quote

Rob Crane
Staff Education and Training Coordinator
Sterling Vineyards
Calistoga, CA