Workshops
Illumination Hospitality Group specializes in customer service and sales training for winery tasting rooms.
THE PURPOSE OF YOUR TASTING ROOM IS TO SELL WINE.
Let us help you achieve your goal of selling wine by teaching you how to attain and maintain customers.
Your tasting room is not the wine aisle at Safeway. When people come to your tasting room, they come for an experience. They come for a memorable experience...an outstanding experience. The tasting room staff is essential to providing great hospitality.
Why leave hospitality to chance? Training is the key to success. Learn how to offer outstanding hospitality and set yourself apart! Increase your daily tasting room sales.
HOSPITALITY SELLS!
What is an Illumination Hospitality Group workshop like?
The Illumination Hospitality Group workshop is presented right in your tasting room, usually before tasting room opening time and teaches techniques you can use to create an amazing experience for your customers and sell more wine.
The class is lively, energetic, and guaranteed to be anything but boring. This is a live, give-and-take presentation with time for questions, answers, and discussion. It is not a canned PowerPoint class held in a darkened room that could threaten to put you to sleep or induce loss-of-consciousness.
Tasting room staff report that they apply the tips presented as soon as they hit the tasting room counter--sometimes within minutes, if they're scheduled to work right after class.
Workshop Packages:
- Three Hour Workshop held at your winery.
- Half Day Workshop held at your winery.
- Refresher Workshop held at your winery.
- Mystery Shopping prior to your workshop.
Workshop Topics Covered:
- REACH YOUR GOAL OF SELLING WINE!
- How to make the customer feel special.
- The power of observation.
- How to ask appropriate questions.
- How to improve listening skills.
- How to accommodate different types of customers.
- Self-discovery: The key to learning.
- How to handle mistakes.
- Making the "match" (the sale).
Mystery Shopping:
Our clients find mystery shopping is an excellent way to gain insights to the customer experience. When conducted frequently, you can identity strengths, weaknesses, and discover opportunities that would have otherwise gone
undetected.
Please call us to learn more about the mystery shopping services we provide. Or send us an email at pam@illuminationhospitality.com.
Pamela’s workshop from Illumination Hospitality Group was exceptional and full of great ideas! She is truly a high-caliber consultant. Her knowledge of the industry and her understanding of wine retail sales and high end customer service shine through in these workshops.
Sincerely,
Garret Murphy
Vintner's Collective
Napa, CA
Pam did an excellent job of teaching me skills to effectively communicate with different types of customers, even the inevitable difficult ones. Thanks to her workshop I can now engage any customer who comes into my tasting room and make sure they leave happy and with a great memory of Pessagno Winery!
Robin Dodd
Tasting Room and Hospitality Manager
Pessagno Winery
Salinas Valley, CA
I enjoyed attending your workshop. I think it would be especially helpful for anyone new to the winery tasting room and it was a good refresher course for those already working in hospitality and wine sales.
The material was presented in a clear and logical manner with good examples of how to apply some of the ideas to the actual tasting room experience. The "BRASS" technique for dealing with mistakes is something I will (hopefully) remember when that next difficult situation occurs.
Marianne Flegal
Hospitality
Twomey Cellars
Calistoga, CA
I attended the Sonoma State University Hospitality Management for the Tasting Room Course, February 2nd and wanted to thank you for such a well organized and well presented course. The content was rich and your teaching techniques are to be commended.
Beverley Heslop
Future Tasting Room Professional
I think the brass rings are brilliant! Since I took the workshop, all of our Hill Family Estate tasting room employees are aware of the brass ring steps!
Ryan Hill
Director of Sales
Proprietor
Hill Family Estate
Yountville, CA
