Workshops
Illumination Hospitality Group specializes in customer service and sales training for winery tasting rooms.
THE PURPOSE OF YOUR TASTING ROOM IS TO SELL WINE.
Your tasting room is not the wine aisle at Safeway. When people come to your tasting room, they come for an experience. They come for a memorable experience...an outstanding experience. The tasting room staff is essential to providing great hospitality.
Let's face it. There's a lot of great wine out there. Why leave hospitality to chance? Training is the key to success. Learn how to offer outstanding hospitality and set yourself apart! Increase your daily tasting room sales.
HOSPITALITY SELLS!
We conduct hospitality workshops that teach tasting room staff real-world, real-winery techniques that demonstrate hospitality. Real-life stories are used to make the points come alive and motivate you.
Every process needs a structure. We provide that structure.
Workshop Packages:
- Two Hour Workshop held at your winery.
- Half Day Workshop held at your winery.
- Refresher Workshop held at your winery.
- Mystery Shopping prior to your workshop.
Workshop Topics Covered:
- REACH YOUR GOAL OF SELLING WINE!
- How to make the customer feel special.
- The power of observation.
- How to ask appropriate questions.
- How to improve listening skills.
- How to accommodate different types of customers.
- Self-discovery: The key to learning.
- How to handle mistakes.
- Making the "match" (the sale).
Mystery Shopping:
Our clients find mystery shopping is an excellent way to gain insights to the customer experience. When conducted frequently, you can identity strengths, weaknesses and discover opportunities that would have otherwise gone
undetected.
Pamela’s workshop from Illumination Hospitality Group was exceptional and full of great ideas! She is truly a high-caliber consultant. Her knowledge of the industry and her understanding of wine retail sales and high end customer service shine through in these workshops.
Sincerely,
Garret Murphy
Vintner's Collective
Napa, CA
Pam did an excellent job of teaching me skills to effectively communicate with different types of customers, even the inevitable difficult ones. Thanks
to her workshop I can now engage any customer who comes into my tasting room and make sure they
leave happy and with a great memory of Pessagno Winery!
Robin Dodd
Tasting Room and Hospitality Manager
Pessagno Winery
Salinas Valley, CA
I attended the Sonoma State University Hospitality Management for the Tasting Room Course, February 2nd and wanted to thank you for such a well organized and well presented course. The content was rich and your teaching techniques are to be commended.
Beverley Heslop
Future Tasting Room Professional
I enjoyed attending your workshop. I think it would be especially helpful for anyone new to the winery tasting room and it was a good refresher course for those already working in hospitality and wine sales.
The material was presented in a clear and logical manner with good examples of how to apply some of the ideas to the actual tasting room experience. The "BRASS" technique for dealing with mistakes is something I will (hopefully) remember when that next difficult situation occurs.
Marianne Flegal
Hospitality
Twomey Cellars
Calistoga, CA
