Workshops
Illumination Hospitality Group provides hands-on hospitality training designed specifically for winery tasting room staff in order to increase sales.
THE PURPOSE OF YOUR TASTING ROOM IS TO SELL WINE.
But your tasting room is not the wine aisle at Safeway. When people come to your tasting room, they come for an experience. They come for hospitality.
Your tasting room staff interacts with your customers. That’s where they express hospitality.
We conduct hospitality workshops that teach your tasting room staff real-world, real-winery techniques that demonstrate hospitality. Real-life stories are used to make the points come alive and motivate your staff.
Every process needs a structure. We provide that structure.
Workshop Packages:
- One Hour Workshop held at your winery.
- Two Hour Workshop held at your winery.
- Half Day Workshop held at your winery.
- Refresher Workshop held at your winery.
Workshop Topics Covered:
- REACH YOUR GOAL OF SELLING WINE!
- How to make the customer feel special.
- The power of observation.
- How to ask appropriate questions.
- How to improve listening skills.
- How to accommodate different types of customers.
- Self-discovery: The key to learning.
- How to handle mistakes.
- Making the "match" (the sale).
I enjoyed attending your workshop. I think it would be especially helpful for anyone new to the winery tasting room and it was a good refresher course for those already working in hospitality and wine sales.
The material was presented in a clear and logical manner with good examples of how to apply some of the ideas to the actual tasting room experience. The "BRASS" technique for dealing with mistakes is something I will (hopefully) remember when that next difficult situation occurs.
Marianne Flegal
Hospitality
Twomey Cellars
Calistoga, CA
